Guest Lecture: Mr. Jörg Dohmen, BMW Group

March 8th, 2014

On Wednesday, March 5, 2014 we had the great pleasure to welcome at Globe Business College Munich, Mr. Jörg Dohmen, Brand Manager for MINI Naming & CI within the MINI headquarter at BMW Group.

Mr. Dohmen spoke about the MINI corporate identity, marketing strategies and the acquisition of Land Rover by the BMW group. The presentation was followed by a lively Q&A session with the students, who greatly enjoyed the Mr. Dohmen’s talk.